When we think of a “brand,” we think of the popular global brands like Amazon, Nike, Coke, etc. However, there is more to branding than spending millions of dollars to create global recognition for your brand like these large companies.
In today’s connected world, people are bombarded by businesses, products, services, promotional messages and advertisements in just about every channel. In such a cluttered marketplace, how do you stand out and create a positive image of your business with the right audience?
This is where professional branding services play a vital role.
What are branding services?
Whether you are deciding on a name for a new product, service or a logo, you need to create a differentiator from your competitors. You need more than just a name, form and typography. Branding is about understanding the attributes that your target audience appreciates in a business and blending your business values and personality with these attributes. The idea is to project what your business is all about in a way that would connect with your target audience.
Branding services include:
- Business, product or service name selection
- Developing a brand identity usage guidelines
- Brand messaging statements
- Brand marketing and promotion strategy
- Developing marketing collaterals
- Presentation design
- Customer persona development
- Logo design
- Brochure and stationery design
- Vision and mission statements
- Packaging and product design
- Website design and development
- Email and landing page design
- Employee communication and messaging
Heptagon Infotech has decades of experience in building and growing brands, creating eye-catching logos and developing comprehensive digital marketing plans for our customers. We have witnessed clients’ businesses grow just from having a well-designed brand image. If you want to impress your new and existing clients, a skilled design team is the answer.